This partnership marks a thrilling alignment between two of Nigeria’s most beloved brands, Guinness and Big Brother Naija as the show celebrates a decade of unforgettable entertainment

Guinness, the iconic brand and Naija’s favourite stout, renowned for its boldness, innovation, and cultural resonance, is proud to announce its partnership as a gold sponsor for the landmark 10th season of Big Brother Naija (BBNaija), Africa’s most-watched reality TV show.

This partnership marks a thrilling alignment between two of Nigeria’s most beloved brands, Guinness and Big Brother Naija. As the show celebrates a decade of unforgettable entertainment, Guinness steps into the spotlight to bring the bold experiences, authentic connections, and extraordinary moments it is known for to viewers across the continent.

“We’re excited to be a Gold Sponsor of Big Brother Naija Season 10,” said Yinka Bakare, the Marketing and Innovations Director at Guinness Nigeria. “For 75 years, Guinness has stood as a symbol of originality and resilience in Nigeria. This sponsorship reflects our commitment to celebrating authenticity, creative expression, and the rich diversity of Nigerian youth culture.”

Big Brother Naija’s 10th anniversary season promises to be bigger, bolder, and more immersive, featuring captivating house tasks and parties. With Guinness on board, fans can look forward to exclusive in-show segments, unforgettable house moments, and bold activations both inside and outside the House. Viewers should expect everything from daring challenges to unique content and watch out for the big bang at the bars near them, powered by the signature Guinness vibe

Also speaking on the partnership, John Ugbe, CEO of MultiChoice Nigeria, said: “Guinness is a brand that speaks directly to the passion and creativity of the BBNaija audience. Their involvement this season is a natural fit, and we’re thrilled to have them on board to elevate the experience for our fans.”

As BBNaija continues to champion self-expression and cultural relevance, Guinness is poised to connect with millions of Nigerians in a way only it can: boldly, proudly, and refreshingly different.

Let the bold games begin.